Do you count your time as part of your domain investments? – Domain Name Wire

Here are two schools of thought.

I bet you get a pretty large number when you add up all of the time you spend on domain name investing.

There’s sifting through drop lists. Updating nameservers. Responding to inquiries.

When you calculate your ROI, are you considering this time?

One of the reasons I didn’t bother with some of the new top level domain name launches was because I felt like I was wasting time finding the best domains for each TLD, only to find that they came with a stiff premium. Even if I found one domain the TLD operator overlooked, was it worth the ten hours I put into it?

Finding the best domain deals, whether it’s by sifting through “for sale” lists, keeping up-to-date on the latest trends and prices, or reaching out to domain name owners, can take a lot of time.

There are two ways to look at this.

The first is to consider what else you could be doing with your time and then place a monetary value on it.

The second is to consider domaining a hobby.

Do you enjoy sifting through domains to find the diamonds in the rough? Do you like sorting your collection like you sorted baseball cards as a kid? Do you get the same enjoyment from the daily business of domaining that you do from hobbies like playing sports or reading?

If the latter is the case, then don’t bother calculating the cost of your time; it’s time well spent.