The CentralNic Group announced another acquisition Monday, with the domain name registry and registrar group announcing it has entered into a conditional agreement to acquire the German/Canadian Hexonet for up to €10 million. Hexonet comprises Hexonet GmbH, Germany, and Mediasiren Advertising, Inc., Canada, and their respective subsidiaries.
It’s CentralNic’s fourth acquisition in the past 12 months,
and is the next step in CentralNic’s strategy to rapidly consolidate the global
recurring revenue domain name industry. The Group announced in May its
acquisition of TPP Wholesale, Australasia’s leading domain name and hosting
reseller platform business.
Other acquisitions for the rapidly expanding CentralNic Group have been picking up the domain name portfolio of failed discount registrar AlpNames in March, acquiring GlobeHosting Inc., a leading registrar and hosting provider in multiple markets including Romania and Brazil in September 2018, the parent company of the German Key-Systems, KeyDrive, in July 2018 and the Australian and New Zealand instra group in 2015.
Hexonet has more than a thousand resellers in over 110
countries, managing over 3.8 million domains on its proprietary software platforms.
The acquisition will increase by about 28% the number of domains under
management on CentralNic’s reseller platforms.
“We are delighted that the Hexonet reseller platform, expert staff and customers are becoming part of CentralNic, boosting not only our recurring revenues and profits, but also our market share and competitiveness,” said Ben Crawford, CEO of CentralNic. “Added to our existing capabilities, the Hexonet acquisition makes us the clear global leader, combining two of the most technically advanced global reseller platforms in the domain industry, and the formidable teams that built and run them.”
In their announcement, CentralNic says Hexonet, like
themselves, has a high level of recurring revenues and excellent customer
retention. In 2018, Hexonet’s revenues were around €16.5 million (US$19.4m),
representing a CAGR of 8% on a US$ basis for the two preceding years, with an
EBITDA of c.€0.8m (c.$0.9m). Further, CentralNic is filling staff vacancies
budgeted at €0.3m ($0.4m) with staff from Hexonet. Integration is facilitated
by the close physical proximity of the German operations of CentralNic and
Hexonet.
CentralNic in their announcement state they will provide
Hexonet customers with continuity of service, while also upgrading the service
with new products, with Hexonet’s CEO and CMO remaining with the business under
CentralNic ownership. CentralNic will integrate the innovative technical
features, its web apps suite and dropcatching capabilities of the Hexonet
platform with those of its own Key-Systems platform, to create an augmented
domain platform and service offering, to be released in 2020. Further, the
Canadian operations provide CentralNic with an enlarged base from which to
cover the Americas in general and specifically the important Pacific time zone
markets.
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