Radix, the company behind the .tech new gTLD, announced recently
that at least 170 start-ups using .tech domain names have raised over $2
billion in venture capital funding between 2017 to 2019. According to Radix, these
start-ups are spread across industries such as auto, crypto, mobility and
energy, among others. Based on an analysis of start-ups that are listed on
Crunchbase, the source of the information, as of June 2019, there are over 250
new top-level domains that are in use by start-ups. However .tech is the most
popular being used by over 650 start-ups.
Speaking about .tech’s popularity amongst start-ups and investors, Suman Das, Director of Brand Operations at Radix, said, “Since its launch, there has been a steady organic uptake across the tech industry with start-ups, small tech businesses, thought leaders, pioneers, and communities adopting .tech domain extension for branding their online presence.”
There are currently 262,000 .tech domain names according to
nTLDstats and according to Radix around 41,500 websites using .tech domain
names, which are registered in 106 countries.
.tech boasts of a wide array of usage from top-notch
industry pioneers such as Consumer Electronics Show, CES (ces.tech), Viacom (viacom.tech),
and Intel (insight.tech), to name a few. The domain extension has also garnered
significant interest from coveted social media influencers such as Austin Evans
(AustinEvans.tech with 12M+ social reach), Edgar Oganesyan (DealSource.Tech with
1.8M+ social reach), and Dom Esposito (Dom.tech with 500K social reach),
amongst many others.
“Our primary focus has always been to ensure that .tech is
presented as an enabler of tech and product innovation to the growing community
of technology enthusiasts, and to increase awareness of not just .tech but also
the new top-level domains industry on the whole”, Suman Das further added.
With this in mind, .tech has supported over 17K students of
technology through hackathons, and thousands of other developers across the
globe through exciting partnerships with premier tech schools, and leading tech
platforms such as GitHub. Github was acquired by Microsoft last October, and to
be associated with such reputed brands is definitely a step in the right direction
to add more credibility to .tech and other new top-level domains.
Based on independent market research conducted by Radix
among tech professionals and tech students in North America in June 2019, one
in two respondents (with a Confidence Level of 95%) were found to be aware of
.tech domain extension. In addition, .tech was found to be most associated with
attributes such as credibility, uniqueness, and suitability for tech businesses
in the context of domain names.
Speaking about the future plans of the brand, Suman Das
added, “We will continue with our efforts to amplify the visibility for .tech
amongst the tech ecosystem. With high-impact partnerships and adoption across
the spectrum, we wish to make .tech the most sought-after domain extension in
the global tech industry.”
.tech, which was 4 years old in August, is one of the
premier domain extensions in Radix’s new top-level domains portfolio of 9 new
gTLDs, including .store, .site and .online, with 4.958 million domains under
management, the most of any new gTLD operator.
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