At the risk of sounding like a broken record, I have to ask: how much money did domainers make after the $201,250 Casino.Online sale? The answer is obvious: a big fat $0, because the domain was sold by the registry to an end user, NOT by a domainer.
This, once again, brings me to the #1 argument I keep making: there’s no room for domainers in the new gTLD equation.
At the end of the day, new gTLD registries want to squeeze every last dollar out of each transaction. Can you blame them? Of course not, they’re businesses at the end of the day. We as domainers however have to realize that there isn’t really a place for us in their business model.
Registries can increase prices as they please (and as the Uniregistry drama has proven, 30x price increases are a reality and not a conspiracy theory), they can and do reserve the best names and so on.
The result?
Domainers are usually left fighting for overpriced leftovers.
I’m sorry but from my perspective as a domainer, that’s just bad business.
Which leads me to the elephant in the room: why should domainers “fight” in the first place?
Whenever you’re assessing the viability of a business opportunity, you have to ask yourself two important question:
1) Is there profit potential?
2) Is this the best opportunity that’s currently at my disposal?
As far as question #1 is concerned, I for one don’t see all that much profit potential and have yet to come across a domainer who has proven that he’s able to generate profits with a new gTLD domaining business model.
When it comes to question #2, things are even more obvious because even if you somehow manage to generate profits in the world of new gTLDs, you’re doing it against all odds. Why put yourself through such an ordeal unless masochism is your thing? We’re surrounded by far better opportunities than new gTLDs in the domaining world and outside it. Why people choose to invest in new gTLDs under such circumstances is beyond me.
I’ve been warning domainers against investing in new gTLDs since 2015, it’s all here on DomainingTips.
Why do I keep doing it?
Well, look around and you’ll notice a lot of domainers still consider new gTLDs great opportunities. Read some blog comments and a few forum threads, see for yourself. As such, I don’t think I’m beating a dead horse and as frustrating as it is to know you sound like a broken record, posts like this still need to be written.
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