Will Web3 domain name adoption every truly take off on a grand scale?

So over the weekend someone was asking me when Web3 domain names were going to take off? While being far from an expert on every little nook and cranny with regards to Web3 domains, my take was when the confusion ends.

Then I read this article this morning on CoinTelegraph “Web3 usernames may see greater adoption due to recent advancements.” Now the author addressed some of the problems with adoption in the Web3 domain space as well.

From Tom Blackstone long and detailed article on CoinTelegraph.com:

This fragmentation across chains can make integration difficult for wallets and block explorers and cause confusion for users. For example, suppose that a person’s Polygon username is newton.crypto. But when they go to register the same name on BNB Chain, they find that newton.bnb is already taken, so they register einstein.bnb instead. When a user looks at this person’s address on a block explorer, either name could appear, depending on which one the developer of the block explorer has chosen to display. And regardless of which one is displayed, it could cause confusion for users.

In this case for example, if a user wants to send crypto to newton.crypto via BNB Chain, they may easily send it to newton.bnb instead, which will turn out to be the wrong recipient.

A few Web3 companies are trying to fix this problem by creating a single name for each identity across multiple chains. For example, the Redefined app allows users to register for a username on Arbitrum One, but use it to receive funds on 8 other chains: Polygon, Optimism (OP), BNB Chain, Solana, Bitcoin (BTC), Fantom (FTM), Moonbeam (GLMR) and Near.

He does go on to point out that Cross-chain usernames are yet another new development that may spur greater adoption of Web3 usernames over time.

The question is does the general public outside the crypto and domain name space really care? Is it just too complicated for you grandmother, your father, etc…

I think that’s they key, I knew legacy domain names were going to be successful when my Mom who had no skills or knowledge technology wise was eager to get on the Internet in 1998. I think we need to see a lot of things come together and have universal standards before adoption takes off how those truly behind Web3 want.